I was contracted by 21-19 to develop creative and conceptual copy for T2 to promote their new range of Health & Wellness Teas. Drawing on T2‘s existing brand and style guidelines, I created memorable advertising taglines, SKU-specific descriptions and category-led copy for use across print and online campaigns. I used dry humour, informal wording and rewards-based language to position T2 as the go-to retailer for health and wellness teas that don’t take themselves too seriously. Across the categories of Immunity, Stress, Energy, Sleep, Belly and Beauty, I also created a series of ‘tea to reset’ stories led by portrait and ingredient imagery.
Please note, some of the content I’ve created for T2 may not yet be live.