“I’ve had the pleasure of working alongside Hilary on a content-led website rebuild for the past five months. She is an incredibly detail-orientated and articulate copywriter, who has taken on the challenge of translating hundreds of pages of complex legal jargon into easy-to-read online content. Writing copy under pressure is second nature for Hilary, who came on board during a fast-paced time within the project. Her copy always meets the brand guidelines and she consistently delivers focused content that hits the mark with simplicity. I would highly recommend Hilary to anyone looking for a top-notch writer, as she would be a reliable and valuable asset to any creative team.”
Stephanie Ross, Senior Digital Producer, Tundra Interactive.
Stephanie recruited Hilary to write, rewrite and edit copy during a content-led website rebuild for a leading Australian consumer law firm. Hilary was initially employed on an eight-week contract which was extended to six months as the scope of the project grew. She has since worked on other projects for Tundra including writing online content and communications for Media Super and the Victorian Electoral Commission (VEC).
“With Hilary, you never need to worry about unscannable copy, bad anchor text, or unoptimised headers — because she’s ruthlessly on point. Always concise and sharp, she has an uncanny ability to research and write for topics that are incredibly niche and make them engaging even for those who aren’t in the industry. Hilary is always on top of communications when there’s an issue, and returns everything on deadline. She’s a pleasure to work with and I would recommend her for any content work.”
Samantha Winnicki, Head of Strategy, Digital360.
Samantha manages Hilary directly as a Copywriting Contractor for Digital360. Hilary worked for Digital360 on a freelance basis for six months before accepting an ongoing retainer agreement with them in 2018.
“In the many months that Hilary and I have worked together, she has excelled not only in the core elements of her role – writing, editing and content production – but has also taken on tasks well beyond the scope of her role, including strategic support, email marketing and social media management. Hilary works efficiently and effectively, and produces work quickly without compromising on quality. She is a pleasure to work with and will be sorely missed at SANE Australia – although I’m sure we’ll have her back again as a contractor before too long.”
Emma Clark, Head of Communications and Marketing, SANE Australia.
Emma worked with Hilary when she was contracted as an in-house Media Advisor for SANE Australia. Hilary continues to provide freelance consultancy services to SANE Australia as a digital content producer and social media manager.
“Hilary and I have worked together for almost a year and every moment has been an absolute pleasure. Her copywriting skills are outstanding, but it doesn’t stop there. She has proactively delivered value to my business and my clients with content editing, SEO optimisation, website copyediting, marketing strategy and article image selection. If I ever need to hire or recommend a copywriter, Hilary is the first person that springs to mind. I can’t recommend her highly enough.”
Will Blunt, Founder and Director, Blogger Sidekick and FlypChart.
Will employed Hilary as a part-time Content Editor for Blogger Sidekick and FlypChart between March-December 2017. She continues to work with him on a freelance basis as an online copywriter, content strategist and sub-editor.
“What a talented copywriter! Hilary was such a pleasure to work with. She took the time to get to know me personally and professionally, and wrote a beautiful piece for my new website. It was everything I had hoped for and more.”
Tess Follett, Director, Tess Follett Photography.
Tess commissioned Hilary to write copy and service descriptions for the launch of her photography website in 2016.
“Hilary is one of our most consistent and valuable contributors who has taken on a wide variety of projects. From writing quick-fire editorial articles to undertaking media famils accompanied by a photographer to produce national branded content, The Urban List has found Hilary to be a fantastic asset.”
Clare Acheson, Digital Account Manager, The Urban List.
Since 2015, Clare has worked closely with Hilary on editorial features, marketing campaigns and branded content for The Urban List Melbourne.
“What can I say? Hilary writes great copy! Adaptable, entertaining, creative copy. She’s a dream to work with and nothing is ever a problem. There is no doubt that if I wanted to write a better recommendation for Hilary… I’d hire Hilary!”
Ben Sanders, Illustrator/Author, Ben Sanders Illustration.
Ben hired Hilary as an editor to complete a series of manuscript assessments for him between 2014-2016. He also created the artwork for this website and has had a couple of his manuscripts turn into books!
“Hilary is a smart, funny and persuasive writer with an editor’s eye. Her pitches are excellent, her work is always of an incredible standard, and she delivers on time, every time. She’s a true professional and a pleasure to deal with, with natural writing talent to burn.”
Pip Jarvis, Director, Pip Ink.
Since 2015, Pip has contracted Hilary to work on copywriting and communications tasks for her PR consultancy firm.
“I’ve hired Hilary as a copywriter twice because I love the way she writes and how quickly she turns work around. She takes the time to understand the brand that she is working with and creates content that speaks to and resonates with the brand’s audience. She is a great communicator who asks for clarification when needed instead of making assumptions and she always delivers her work on time. I look forward to working with her again!”
Natalia Pchelina, Founder and CEO, Beauro App.
Natalia commissioned Hilary to write a media kit, website content and marketing copy for the launch of the Beauro beauty booking app in 2015, then again in 2016 when new and updated content was required.
“Hilary is one of our go-to contributors for Books+Publishing. Her innate understanding of our publication’s publishing and bookselling audience – gathered through extensive experience in the book industry – is combined with keen literary insight. Her adaptability across a number of genres and the quality of her written expression make her someone we frequently turn to for reviews.”
Andrea Hanke, Editor-in-Chief, Books+Publishing.
Andrea has commissioned Hilary to write book reviews, author interviews and feature articles for Books+Publishing since 2014.
“Hilary is a word wizard! She has this ridiculous talent for coming up with the best thing you have ever read in one go! I shed actual tears of joy! If you have the opportunity to hire Hilary, you should jump on it immediately.”
Corinne Beinart, Gallery Manager, BeinArt Gallery.
Corinne hired Hilary to write website copy, workshop descriptions and marketing content for BeinArt Gallery in 2017. Corinne’s business partner had previously commissioned Hilary to edit an art book called Metamorphosis 2 in 2008.
“As a freelance copywriter and community manager, Hilary was an incredibly valuable asset to The Jacky Winter Group. Her ability to instantly understand both the tone and objectives of our social media strategy and perfectly execute our scheduled updates while providing original content on time and on brief was essential to growing our businesses’ online presence. I would enthusiastically recommend her for any similar contracts.”
Jeremy Wortsman, Director, The Jacky Winter Group.
Jeremy hired Hilary to write blog posts, email newsletters, web copy and other marketing collateral for The Jacky Winter Group between 2013-2015.
“I would recommend hiring Hilary in a heartbeat. Committed, detail-orientated and focused, Hilary has consistently delivered on the goals and objectives of projects we’ve worked on time after time.”
Dom commissioned Hilary to write web copy, blog posts and other marketing communications for 21-19 and Flutter between 2013-2015.
“Hilary was lovely to work with and an excellent copywriter. She and I worked closely together to prepare an aviation brochure for RMIT English Worldwide, and her commitment and attention to detail were admirable.”
John Keech, Principal Aviation Consultant, RMIT University.
Hilary and John worked together on an education brochure for RMIT English Worldwide in 2012.
“Hilary did a great job at organising and marketing my residency at Lamington Drive! She was approachable and a pleasure to work with.”
Sophie Blackhall-Cain, Illustrator, Sophie Beer Illustration.
Hilary wrote media releases, online content and social media ads to market Sophie’s artist residency at Lamington Drive Gallery in 2013.
“Hilary produced impressive pieces as a freelance film reviewer and news reporter for Quickflix. As an editor, it is imperative my writers can stick to a brief and produce solid work to an occasionally-tight deadline. Hilary met these expectations and more in her time writing for us.”
Simon Miraudo, Editor and Film Critic, Quickflix.
Simon commissioned Hilary to write film reviews and news stories for Quickflix Film Blog between 2011-2012.
“Hilary is an exemplary writer who consistently delivered compelling, high-quality, intelligent and timely content. She is also an excellent editor who found embarrassing typos, made smart suggestions to improve digital content, and proved adept at communicating between different stakeholders.”
Andy Ryan, Team Leader, Ninemsn.
Andy managed Hilary when she worked as an Event Content Specialist at Ninemsn between 2010-2011.
“Hilary’s writing is sharp yet smooth like good cheese.”
Justin Heazlewood, Musician and Writer, The Bedroom Philosopher.
Justin was chuffed when Hilary gave a shout-out to this song in an article for The Urban List and the pair became friends.
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