About me
I believe effective copywriting gets straight to the point.
So I will too. I like to write copy that intrigues. That inspires. And that doesn’t make anyone cringe.
I started off my career writing horoscopes – and yep, I made them up completely.
After freelancing as a copywriter, journalist and editor for five years, I took my side-hustle fulltime in 2015.
These days, I develop strategy-powered words for websites, brand campaigns, marketing communications and print advertising.
I’m a creative thinker who’s hardwired to distil complex ideas into compelling copy.
I love a challenge, I love a pun, and I’m never short on ideas.
Whether you’re a small brand, large organisation, creative agency or design studio, I can help you find the right words to win over your target audience.
Some of the services I offer
Website copywriting
A lot of websites try too hard to sound clever, falling back on jargon or hyperbole to sell their brand, product or services. Good website copywriting is really, really direct. It uses terms people understand.
Content marketing
Typical forms of content marketing include maintaining and updating your blog, email campaigns, and social media accounts. The idea is to connect more with your audience and ramp up their engagement.
Marketing campaigns
There are marketing campaigns that stick in your head, win over your heart, and have you admiring how beautifully crafted their message is. No sleaze or sales con required. Just memorable, meaningful copy.
Brand voice guidelines
A strong brand voice is what helps your brand stand out from the crowd. Creating a killer brand voice and style guide to use across all communications will ensure your messaging is memorable and consistent.