Formula 10.0.6

 

 

 

 

 

I was approached by global skincare brand Formula 10.0.6 to create content for its new flagship e-commerce website. Working across blog content, brand communications, product marketing, special offers and online promotions, I implemented a fresh new voice for the brand and aligned their EDM program with this new approach. I created a content calendar that implemented a six month release schedule to coincide with the launch of a new range extension in Q1 2020 and developed structure/categories for the overarching blog build and activation. I created, wrote and edited original blog content and built the blog audience using SEO. Consulting with the US-based team on content strategy for various touchpoints across the website, I ensured all content promoted active engagement with social media channels and direct sales paths.

 

Visit the Formula 10.0.6 website

 

Visit the Formula 10.0.6 blog

 

Read about Formula 10.0.6 

 

Get to know the product range 

 

Shop by product type

 

Please note, some of the content I’ve created for Formula 10.0.6 may not yet be live.