“Reflecting on my experiences working with Hilary on a number of projects, my instant response is: effortless, enjoyable, professional, efficient, accommodating and reliable. She takes the time to immerse herself in the briefing process and before she puts ‘pen to paper’, ensures she is clear on the objectives, tone of voice and deliverables. It’s almost a bonus that Hilary is also an incredible copywriter! She is a wordsmith of skill and artistry who respects the commercial objectives as much as the creative objectives. No fuss. No fluff. Just a great outcome every time.”

“I had the pleasure of working alongside Hilary on a content-led website rebuild. She is an incredibly detail-orientated and articulate copywriter, who readily took on the challenge of translating hundreds of pages of complex legal jargon into easy-to-read online content. Writing copy under pressure was second nature for Hilary, who came on board during a fast-paced time in the project. Her copy always met brand guidelines and she delivered focused content that hit the mark with simplicity. I would highly recommend Hilary to anyone looking for a top-notch writer, as she would be a reliable and valuable asset to any creative team.”

“With Hilary, you never need to worry about unscannable copy, bad anchor text, or unoptimised headers — because she’s ruthlessly on point. Always concise and sharp, she has an uncanny ability to research and write for topics that are incredibly niche and make them engaging, even for those who aren’t in the industry. Hilary is always on top of communications if there’s an issue and returns everything on deadline. A total pleasure to do business with.”

“We have engaged Hilary for copywriting and content strategy services since 2020 and always been thrilled with her work. From drafting EDMs and press releases to developing brand pillars and content marketing strategies for clients, she nails the brief every time. Hilary has presented at branding workshops, ghostwritten thought leadership features, and capably handled stakeholder interviews and competitor analysis for us. She’s versatile, dependable, and highly personable to boot.”

“In the many months that Hilary and I worked together, she excelled not only in the core elements of her role – writing, editing and producing content – but also at juggling strategic planning, email marketing and social media management. Hilary works efficiently and effectively, and can whip up everything from information brochures to press releases quickly without compromising on quality.”

“Hilary and I worked together for almost a year and every moment was an absolute pleasure. Her copywriting skills are outstanding, but it doesn’t stop there. She proactively delivered value to my business and my clients with content editing, SEO optimisation, website copyediting and brand strategy. If I ever need to hire or recommend a copywriter, Hilary is the first person that springs to mind.”

“What a talented copywriter! Hilary was such a pleasure to work with. She took the time to get to know me personally and professionally, and wrote some beautiful copy for my new website. It was everything I had hoped for and more.”

“What can I say? Hilary writes great copy! Adaptable, entertaining, creative copy. She’s a dream to work with and nothing is ever a problem. There is no doubt that if I wanted to write a better recommendation for Hilary… I’d hire Hilary!”

“As a freelance copywriter and community manager, Hilary was an incredibly valuable asset to The Jacky Winter Group. Her ability to instantly understand both the tone and objectives of our brand strategy and perfectly execute our scheduled updates while providing original content on time and on brief was essential to growing our businesses’ online presence.

“I’ve hired Hilary as a copywriter twice because I love the way she writes and her ability to think outside the box. She takes the time to understand the brand that she’s working with and creates content that speaks to and about that brand’s audience. She is reliable, a great communicator, and knows how to craft a compelling value proposition.”