Working with Studio Ongarato, I developed the sales brochure and supporting brand copy for Lindsay Brighton, a boutique residential development. Through detailed storytelling, I documented each chapter of the Lindsay story (History, Inspiration, Architects and Process) and created introductory, summary and foundation text for online, print and featured editorial. I produced key headline statements for indicative advertising, social media ROI, email marketing newsletters and other marketing collateral including team profiles and press releases.