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Encore

A second act worthy of a standing ovation.

I partnered with Grenade Studio on the creative concept and brand campaign for Encore, a seven-storey office tower that breathes new life into a heritage-listed Nuttelex factory and former recording studio.

 

I created two sales brochures — Artfully Appointed (left) and Principal Points (below) — each telling a different part of Encore’s story. Artfully Appointed explored Encore’s award-winning architecture and Cremorne’s evolution from industrial hub to thriving creative and commercial precinct, while Principal Points focused on the building’s adaptable design and how its flexible spaces support the future of work.