Hilary Simmons

I write copy that informs, convinces, and—most importantly—doesn’t make anyone cringe.

I started my career as an Editorial Assistant at a large publishing house. I enjoyed editing, but always jumped at the chance to write a report or wordsmith something. My excellent boss suggested I pursue writing full-time—so I did (thanks, Colin).

My first content writing job was writing horoscopes. Yep, I made them up completely. It was a quirky start, but it got me hooked on publishing content in a digital format.

After getting myself an Australian Business Number, I began writing for Time Out, Urban List, Concrete Playground, BuzzFeed and Crikey. I learned how to pitch, create sponsored content, and write in a way that builds deep engagement.

Soon after, I began freelancing for RMIT University, working closely with subject matter experts to craft education brochures for Aviation and IELTs courses.

I also tapped into my creative side as a freelance copywriter for artists’ agency The Jacky Winter Group, balancing that with more freelance journalism.

In 2015, I took the leap into full-time freelancing—and it’s been a blast ever since.

I’ve worked with both big and small brands, partnered with some of Melbourne’s top design studios and creative agencies on marketing campaigns and web developments, and watched the digital landscape evolve dramatically.

What I love most about my work is the variety—crafting strategies to improve reach and cut-through, and the challenge of making something complex sound simple. Good copy should feel effortless, and that’s harder than it sounds.

If you need a copywriter who understands how to write clear, engaging copy while balancing the needs of multiple stakeholders, I’d love to chat. Get in touch to see how we can work together.