As a freelance copywriter for Digital360, I write SEO-optimised content for a diverse client base. I use open source software to develop blog posts, information resources, conversion pages, SEO tech copy (meta description, title tags and article summaries), core website pages and social excerpts for Facebook, Twitter, LinkedIn and Google+. I incorporate short and long-tail business segment keywords into my work as well as statistical data, verbal quotes and case studies. I integrate subheadings, tables, dot points, block quotes and evergreen tactics to break up bulky text, improve audience engagement and ultimately increase on-site conversions.

From time to time, I also work in-house at Digital360 on new web builds and have been contracted on a retainer basis for specific clients. For confidentiality reasons, I cannot share all my work in my portfolio. Please contact me to find out more about my involvement with Digital360‘s web development, content strategy and web design services.


Understanding online conveyancing and PEXA (Client:


What is a Section 27? Your jargon-free guide to early deposit release (Client:


Everything you need to know about the new vacant property tax in Victoria (Client:


How much does it cost to sell a house? (Client:


Things to consider before buying off the plan (Client:


Why online conveyancing is the way of the future (Client:


How to compare conveyancing costs (Client:


What are the costs of conveyancing online? (Client:


What sort of equipment do I need for height safety? (Client: Australian Height Safety Services)


How to inspect and maintain roof anchor points (Client: Australian Height Safety Services)


Case study: Flinders Street Station (Client: Australian Height Safety Services)


How much does it cost to install a roof walkway system? (Client: Australian Height Safety Services)


Roof walkways provide an elevated level of safety (Client: Australian Height Safety Services)


What’s the difference between fibre and aluminium roof walkways? (Client: Australian Height Safety Services)


Safya systems – making it safe to work at heights (Client: Australian Height Safety Services)


How AHSS assisted with the Flinders Street Station redevelopment (Client: Australian Height Safety Services)


How much does it cost to install a roof access hatch? (Client: Australian Height Safety Services)


Why choose Sayfa Group? (Client: Australian Height Safety Services)


Roof safety walkways: Why and when are they required? (Client: Australian Height Safety Services)


Key benefits of roof guardrail systems (Client: Australian Height Safety Services)


Sliding roof access hatches vs. hinged roof access hatches (Client: Australian Height Safety Services)


The ultimate guide to roof anchor points (Client: Australian Height Safety Services)


Height Safety Services – core page (Client: Australian Height Safety Services)


Roof Safety Solutions – core page (Client: Australian Height Safety Services)


How fast can an Ace Kart go? (Client: Ace Karts)


How to plan a corporate event that doesn’t suck (Client: Ace Karts)


How to spend 48 hours in Melbourne (Client: Ace Karts)


5 awesome outdoor date ideas (Client: Ace Karts)


The ultimate Melbourne summer bucket list (Client: Ace Karts)


Accountants for hospitality businesses – core page (Client: Liston Newton Advisory)


Medical accountants in Melbourne – core page (Client: Liston Newton Advisory)


Should I hire an internal business accountant? (Client: Liston Newton Advisory)


How to choose a financial advisor in Melbourne (Client: Liston Newton Advisory)


Xero vs MYOB: which will work better for your business? (Client: Liston Newton Advisory)


Chartered accountant vs CPA (Client: Liston Newton Advisory)


Choosing the right franchise accountant (Client: Liston Newton Advisory)


Can my accountant do a business valuation? (Client: Liston Newton Advisory)


How much does a small business accountant cost? (Client: Liston Newton Advisory)


Take the paperwork out of your hands with a MYOB to Xero conversion (Client: Liston Newton Advisory)


Panel beater job opportunities: what you need to know (Client: Sheen Panel Service)


Do I have to choose my insurer’s preferred repairer? (Client: Sheen Panel Service)


50 years of Sheen Group: where are we now? (Client: Sheen Panel Service)


Cheap towing in Melbourne: what you need to know (Client: Sheen Panel Service)


Everything you need to know about fleet maintenance (Client: Sheen Panel Service)


Top 5 questions to ask your panel beater (Client: Sheen Panel Service)


Crashed your car? Here’s your three-step action plan (Client: Sheen Panel Service)


How exactly are panel beater quotes calculated? (Client: Sheen Panel Service)


Why it’s harder to find car loans for modified cars and what to do about it (Client: Rapid Finance)


Car Loans For Classic Cars On A Budget (Client: Rapid Finance)


65% of Aussies don’t understand credit reports. Do you? (Client: Rapid Finance)


Three ways to use event design to enhance your gala dinner (Client: Microhire)


How to transform your next conference with AV equipment (Client: Microhire)


7 key tools and skills for creating extraordinary events in 2017 (Client: Microhire)


5 kickass female superhero costumes that aren’t ‘Wonder Woman’ (Client: Blossom Costumes)


How to host a ‘Minions’ party that is far from despicable (Client: Blossom Costumes)


How to dress like ‘The Great Gatsby’ men (Client: Blossom Costumes)


5 of the best ’90s cartoon character costumes (Client: Blossom Costumes)


How to choose the right cash loan (Client: Club Money)


Easy cash loans for bond and rent (Client: Club Money)


Stress-free loans for medical and dental expenses (Client: Club Money)


What is responsible lending? (Client: Club Money)


How do free credit checks work? (Client: Club Money)


What are the weight limits for wooden pallets? (Client: Plain Pallets)


Understanding Melbourne’s pallet shortage (Client: Plain Pallets)


Everything you need to know about PhotoTex Print Media (Client: Total Image Supplies)


Your Guide to Aqueous Print Media (Client: Total Image Supplies)


Three ways to lengthen the life of your forklift tyres (Client: Axis Tyres)


What to look out for when buying used forklift tyres (Client: Axis Tyres)


How to maintain your TY Solid Tyres (Client: Axis Tyres)


Switching from pneumatic to solid tyres (Client: Axis Tyres)


TY Cushion OTR Tyres (Client: Axis Tyres)


Everything you need to know about TY cushion tyre technology (Client: Axis Tyres)


10 energy saving tips to reduce your power bills (Client: ITA Electrical)


Do you need a switchboard upgrade? (Client: ITA Electrical)


3 common electrical problems that require an electrician (Client: ITA Electrical)


The state of Australian home automation in 2019 (Client: Integrated Technologies Australia)


Home building companies who embrace smart home technology (Client: Integrated Technologies Australia)


6 common photocopier problems – and how to fix them (Client: Copysonic)


7 crucial questions to ask your photocopier repair technician (Client: Copysonic)


Case study: Tracey’s story (Client: Copysonic)


Should I buy or lease an office photocopier? (Client: Copysonic)


Trust a Toshiba printer for everyday reliability (Client: Copysonic)


Why you need a printer with the ‘X’ factor (Client: Copysonic)


Turn to OKI copiers for top quality printing (Client: Copysonic)


About Copysonic – core page (Client: Copysonic)


Copysonic brands – core page (Client: Copysonic)


Copysonic specials – core page (Client: Copysonic)


Copysonic repairs and services – core page (Client: Copysonic)


How often should I clean my building’s windows? (Client: Bax Window Solutions)


What is included in the quote for high rise window cleaning? (Client: Bax Window Solutions)


When is the best time to have my windows cleaned? (Client: Bax Window Solutions)


How much does gutter cleaning cost? (Client: Bax Gutter Solutions)


The most effective ways men can fight hair loss (Client: Toppik)


Case study: Monica’s story (Client: Toppik)


The ultimate guide to using hair fibres (Client: Toppik)


How long will Toppik stay in my hair? (Client: Toppik)


What’s the best water filtration method for me? (Client: The Water People)


A guide to the best water systems for healthcare services (Client: The Water People)


The best water taps for cafes and restaurants (Client: The Water People)


Bottled vs. bottleless coolers (Client: The Water People)


The ultimate guide to maintaining your metal roof and gutters (Client: O’Boyles Roof Plumbing)


Should I switch from roof tiles to a metal roof? (Client: O’Boyles Roof Plumbing)


The environmental benefits of metal roofing (Client: O’Boyles Roof Plumbing)


How long does it take to install a metal roof? (Client: O’Boyles Roof Plumbing)


Locksmiths for Mornington locals (Client: Lockmart)


Locksmiths in Mt Martha (Client: Lockmart)


Locksmiths in Safety Beach (Client: Lockmart)


What to know before you shop for commercial locks (Client: Lockmart)


The 10 cocktail party catering commandments (Client: Devour It Catering)


Where to buy decorative shelf brackets (Client: Carinya)


How to install shelf brackets like a pro (Client: Carinya)