I worked in-house at Tundra Interactive on a content-led website redevelopment project for a leading Australian consumer law firm in 2018. My initial eight-week contract was quickly extended to six months after I demonstrated my ability to write compelling core conversion pages, service descriptions, information resources, case studies, legal blogs, media communications, team profiles and CTAs. I worked across dense and highly-detailed content briefs to ensure online and digital strategy goals were met and translated hundreds of pages of complex legal jargon into persuasive and engaging online content. After analysing notes from user experience (UX) workshops to uncover a number of key selling points for each legal practice area, I worked closely with web designers, strategists and developers to incorporate these points into the website’s information architecture and content mapping. I also created brand and style templates, prepared and submitted questions for stakeholder review on behalf of Tundra, and undertook business requirement analysis and customer experience studies.
The work was full time, fast-paced, and highly enjoyable. It gave me an excellent understanding of how to write for Australia’s legal sector. As it fell under a Non-Disclosure Agreement (NDA), I am sadly unable to share it in my portfolio.
Tundra later reengaged me to write a user-focussed guide and instruction manual for an online interactive mapping application developed by the Victorian Electoral Commission (VEC). The boundary-modelling software has been designed to assist in the process of conducting boundary reviews and managing electoral redivisions and allows users to create a map of their preferred electoral structure along with a written submission. Clear, unambiguous and informative language was essential to ensuring the currency and longevity of the application and striking the right tone.