I was contracted by Tundra Interactive to work in-house on a content-led website redevelopment project for a leading Australian law firm. My initial eight-week contract was extended to six months after I demonstrated my skill at writing for the legal sector. I worked across dense and highly-detailed content briefs to ensure online and digital strategy goals were met and translated hundreds of pages of complex legal jargon into persuasive and engaging online content. I analysed notes from user experience (UX) workshops to uncover a number of key selling points for each legal practice area and worked closely with web designers, strategists and developers to incorporate these points into the site’s information architecture and content mapping. I also created unique brand and style templates, prepared and submitted questions for stakeholder review on behalf of Tundra, and undertook business requirement analysis.
The work was full time, fast-paced, and highly enjoyable. It gave me an excellent understanding of how to write for Australia’s legal sector. As it fell under a Non-Disclosure Agreement (NDA), I cannot share it in my portfolio.
Tundra also contracted me to work in-house on content for an interactive mapping application by the Victorian Electoral Commission (VEC). The boundary-modelling software assists in conducting boundary reviews and managing electoral redivisions and allows users to create a map of their preferred electoral structure along with a written submission. It is not yet live.