I was commissioned by Studio Ongarato to write the sales brochure for a boutique residential property development called Lindsay Brighton. Through detailed storytelling, I documented each chapter of the Lindsay story (History, Inspiration, Architects and Process) and created introductory, summary and foundation texts for online, print and featured editorial. I worked closely with the Senior Account Manager and Design Director to create key headline statements for indicative advertising, social media ROI, email marketing newsletters, and other marketing collateral including team bios and press releases.
I was next commissioned by Studio Ongarato to write two separate sales brochures for a boutique residential property development called Rockley Gardens.The two sales brochures were distinctly different in tone. For the first brochure, my brief was to satirically position Rockley Gardens as a highly desirable, well-connected and one-of-a-kind residential address. I created a series of 15 tongue-in-cheek illustrated storylines depicting life at Rockley Gardens and the surrounding neighbourhood of South Yarra. I worked closely with the Account Manager and Design Director to develop introductory, summary and foundation texts to complement the storylines, as well as key headline statements for indicative advertising, social media ROI, email marketing newsletters, and hoarding.
My brief for the second sales brochure was to focus exclusively on the unique selling points of the building and promote Rockley Gardens as a distinguished and singular address. I wrote targeted copy about the site, amenities, interiors, architecture, history and location and developed marketing communications for use across print, direct mail-outs and digital ads. I also created copy about the featured artwork, retail tenancy, on-site parking space and private parklands in consultation with the Account Manager. The second sales book was not digitised as a PDF, however, you can view condensed pages here or below.