I was commissioned by Studio Ongarato to write the marketing brochure for a boutique residential property development called Lindsay Brighton. Through detailed storytelling, I documented each chapter of the Lindsay story (History, Inspiration, Architects and Process) and created introductory, summary and foundation texts for online, print and featured editorial. I worked closely with the Senior Account Manager and Design Director to create key headline statements for indicative advertising, social media ROI, email marketing newsletters, and other marketing collateral including team bios and press releases.
I was also commissioned by Studio Ongarato to write two separate marketing brochures for a boutique residential property development called Rockley Gardens. My brief for the first brochure was to creatively position Rockley Gardens as a highly desirable, well-connected and one-of-a-kind residential address. I developed a series of 15 tongue-in-cheek illustrated storylines depicting life at Rockley Gardens and within the surrounding neighbourhood of South Yarra. I worked closely with the Account Manager and Design Director to create introductory, summary and foundation texts to complement the storylines, as well as key headline statements for indicative advertising, social media ROI, email marketing newsletters, and hoarding.
In the second marketing brochure for Rockley Gardens, I focussed on the unique selling points of the building. I wrote highly targeted copy about its architecture, interiors, gardens, history and location, and developed key marketing communications for use across print and digital marketing collateral. I ensured all copy complemented the unique brand narrative of the first brochure and worked closely with the Senior Account Manager on additional text describing the lobby artwork, retail tenancy, on-site parking and private parklands. The second marketing brochure was not digitised as a PDF, however, you can view condensed pages here or below.