I was approached by Melbourne-based online cheese retailer,, to write all of their website copy. This included landing page copy, ‘About’ page, 14 product descriptions, delivery & shipping info, hamper & gift set info, product history, recipe content, FAQs, health benefits and contact details. I also developed a welcome newsletter for email subscribers, a blog template and six-month content plan, media releases for press outlets and affiliated partners, and promotional content for social media.




Product Listings:


Delivery & Information:


Gouda Cheese Gifts, Hampers & Sets:


What Is Gouda Cheese?:


Health Benefits:


Recipes & Meal Ideas:


SoGouda Blog:




Welcome newsletter: