I was approached by Melbourne-based online cheese retailer,, to write their website copy. This included the landing page, ‘About’ text, product descriptions, delivery and shipping info, hamper and gift set info, product history, FAQs, health features and contact details. I also developed an email marketing template, a blog template and a six month editorial schedule as well as press releases for media outlets and brand strategy for social media.


Home page:


Product listings:


Delivery & Information:


Gouda Cheese Gifts, Hampers & Sets:


What Is Gouda Cheese?:


Health Benefits:


Recipes & Meal Ideas:




SoGouda Blog:


‘Welcome’ newsletter:


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Excuse Me, But You’re Probably Saying ‘Gouda’ Wrong

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