So Gouda





I was approached by Melbourne-based online cheese retailer,, to write web content and blog posts for their website launch. The work in scope included core landing pages, the ‘about’ page, product descriptions, delivery & shipping pages, hamper and gift set information, FAQs, healthy recipes and contact forms. In addition to engaging editorial content, I developed an email marketing template, a blog template and six-month editorial calendar, press releases for immediate distribution and a brand strategy for social media.

‘Welcome’ newsletter:

Home page:

Product listings:

Delivery & Information:

Gouda Cheese Gifts, Hampers & Sets:

What is Gouda Cheese?:

Health Benefits:

Recipes & Meal Ideas:


SoGouda Blog:

Un, deux, trois… Fromage A Trois Cheese Festival

5 Cheesy Truths We Learnt at Fromage A Trois Festival

Excuse Me, But You’re Probably Saying ‘Gouda’ Wrong

So How Exactly is Gouda Smoked – and Why?