So Gouda





I was approached by Melbourne-based online cheese retailer,, to write web content and blog posts for their website launch. The work in scope included developing core landing pages, the ‘about’ page, product descriptions, delivery and shipping pages, hamper and gift set information, FAQs, healthy recipes and contact forms. In addition to creating engaging editorial content, I developed an email marketing template, a blog template and six-month editorial calendar as well as press releases for immediate distribution and a brand strategy for social media.

‘Welcome’ newsletter:

Home page:

Product listings:

Delivery & Information:

Gouda Cheese Gifts, Hampers & Sets:

What is Gouda Cheese?:

Health Benefits:

Recipes & Meal Ideas:


SoGouda Blog:

Un, deux, trois… Fromage A Trois Cheese Festival

5 Cheesy Truths We Learnt at Fromage A Trois Festival

Excuse Me, But You’re Probably Saying ‘Gouda’ Wrong

So How Exactly is Gouda Smoked – and Why?