I was commissioned by Pip Ink to write blog posts for SkinnyMint, a weight-loss detox product. I wrote fun, catchy and engaging blogs that promoted SkinnyMint’s 28-day ‘teatox’ program and converted well to social media platforms (in particular, Instagram). As SkinnyMint is a global brand, I made sure each blog was easy to translate and used SEO to increase on-site traffic, page clicks and conversion rates.


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