As a freelance copywriter for Self-Titled, I work with a team of creatives across branding, communications and digital content. I have developed copy for several large-scale property campaigns and worked in-house on project pitches and client presentations.
Some of the projects I have completed for Self-Titled include:
Liberty One is a Footscray-based property development of 23 storeys comprising 350 residential apartments which overlooks the Maribyrnong River and Flemington Racecourse. I was commissioned by Self-Titled to develop integrated and meaningful sales copy with distinct messaging that could be used effectively across all print and digital marketing collateral. Building upon an existing brand strategy, I delivered copy that directly responded to the name ‘Liberty One’ and honed in on the idea of being ‘at one’ with your surroundings.
Island House is a boutique residential development of 10 bespoke residences and three full-floor penthouses located on its own island site in Richmond. I was commissioned by Self-Titled to develop clear and compelling copy for the sales book as well as digital and print advertising. Positioning the building as an island counterpart to the modern-day colossus of the MCG and the Victorian-era shops of the Bridge Road precinct, I created memorable campaign messaging to help reinforce its unique appeal to potential buyers and investors alike.
Convene Property is a Melbourne-based residential property development group. I wrote and edited content for Convene’s website launch, including the landing page, team profiles, past projects, vision statement and contact form. By using clear and direct language with a playful edge, I was able to translate the company’s unique business approach into a tailored digital experience.
New Ormond is a boutique residential development of only seven townhomes in Melbourne’s south-east. I was commissioned by Self-Titled to write and develop key sales and marketing collateral including soft launch items and the print sales book. I helped create an authentic and differentiating brand story by attending workshops with the developer, architect and sales manager, and working closely with the creative director and lead designer. Playing off the idea of Ormond as the ‘new kid on the block’ in Melbourne’s property market, I successfully positioned New Ormond as a timely and vibrant addition to a colourful and established community.