As a freelance copywriter for Self-Titled, I work with a team of creative directors across branding, communications and digital content. I have developed copy for several large-scale property campaigns and worked in-house on project pitches and client presentations.
Some of the projects I have completed for Self-Titled include:
Liberty One is a Footscray-based property development of 23 storeys comprising 350 residential apartments overlooking the Maribyrnong River and Flemington Racecourse. I was commissioned by Self-Titled to develop integrated and meaningful sales copy with distinct messaging that could be used effectively across all print and digital marketing collateral. Building upon an existing brand strategy, I delivered copy that directly responded to the name ‘Liberty One’ and honed in on the idea of being ‘at one’ with your surroundings.
Island House is a boutique residential development of only 10 residences and three full-floor penthouses located on its own island site in Richmond. I was commissioned by Self-Titled to develop creative and compelling sales copy that could be repurposed across digital and print advertising ahead of its market launch. Positioning the building as an island counterpart to the modern-day colossus of the MCG and the Victorian-era shops of the Bridge Road precinct, I highlighted its unique value and investment appeal for potential buyers and investors alike.
Convene Property is a Melbourne-based residential property developer. I wrote and refined content for the company’s website launch, including the landing page, team profiles, past projects, vision statement and contact form. By using clear and direct language with a playful edge, I was able to translate the company’s unique business approach into a tailored digital experience.