SANE Australia: Copywriting Portfolio of Hilary Simmons

I was contracted by national mental health charity SANE Australia to perform a three-month contact as a Media Advisor. In this role, I managed the day-to-day activity of SANE’s StigmaWatch program, which promotes the responsible reporting of mental illness and suicide. I worked closely with Mindframe Media and the Australian Press Council to ensure the quality of reporting and portrayal of mental illness and suicide-related issues by Australian media outlets. I also produced content for SANE’s website including press releases, fact sheets and guides on mental illness and suicide, blog posts, email newsletters and social media updates.

Due to my success in this role, I have an ongoing relationship with SANE Australia and regularly freelance for them as a digital content producer and social media strategist. I write, edit and proofread a wide range of communications on mental health including fact sheets and guides, peer-reviewed studies, blog posts, job ads, email newsletters and social media updates.

Below is a range of content that I have written, edited or helped develop.

Media releases

Anne Deveson Research Centre launched to better understand and meet needs of Australians affected by complex mental illness (26/11/2018)

https://www.sane.org/media-centre/media-releases-2018/online-support-services-crucial-for-those-living-with-mental-illness-in-rural-and-regional-communities

Online support services crucial for those living with mental illness in rural and regional communities (8/10/2018)

https://www.sane.org/media-centre/media-releases-2018/2259-online-support-services-crucial-for-those-living-with-mental-illness-in-rural-and-regional-communities

Increase in suicide rate puts us back to where we were two years ago, highlighting more work needs to be done (26/09/2018)

https://www.sane.org/media-centre/media-releases-2018/2257-increase-in-suicide-rate-puts-us-back-to-where-we-were-two-years-ago-highlighting-more-work-needs-to-be-done

Australian-first research will examine how people with complex mental illness experience stigma and discrimination (02/08/2018)

https://www.sane.org/media-centre/media-releases-2018/2237-australian-first-research-will-examine-how-people-with-complex-mental-illness-experience-stigma-and-discrimination

New discussion paper looks at the role of mental illness in suicide prevention (23/07/2018)

https://www.sane.org/media-centre/media-releases-2018/2220-new-discussion-paper-looks-at-the-role-of-mental-illness-in-suicide-prevention

SANE Australia and The Dax Centre merge to reduce stigma (04/06/2018)

https://www.sane.org/media-centre/media-releases-2018/2195-sane-australia-and-the-dax-centre-merge-to-reduce-stigma

Osher Günsberg calls for top song that’s impacted your mental health (15/2/18)

https://www.sane.org/media-centre/media-releases-2018/2115-osher-guensberg-calls-for-top-song-that-s-impacted-your-mental-health

Research examines impact of supporting someone who has attempted suicide (24/01/2018)

https://www.sane.org/media-centre/media-releases-2018/2111-research-examines-impact-of-supporting-someone-who-has-attempted-suicide

Fact sheets and guides

Website landing pages

National Stigma Report Card

https://www.sane.org/adrc/current-adrc-projects/national-stigma-report-card

Hocking Fellowship

https://www.sane.org/about-sane/hocking-fellowship

Careers at SANE

https://www.sane.org/careers-at-sane

SANE Peer Ambassadors

https://www.sane.org/changing-attitudes/peer-ambassadors/2132-sane-peer-ambassadors

Blog posts

Five ways to reduce stigma in the workplace

https://www.sane.org/the-sane-blog/wellbeing/five-ways-to-reduce-stigma-in-the-workplace

Nine great books about living with mental illness

https://www.sane.org/the-sane-blog/wellbeing/nine-great-books-about-living-with-mental-illness

What is the DSM? Your questions answered

https://www.sane.org/the-sane-blog/mental-illness/what-is-the-dsm-your-questions-answered

How to connect when you feel alone

https://www.sane.org/the-sane-blog/wellbeing/how-to-connect-when-you-feel-alone

SANE’s Cameron on How ‘Mad’ Are You?

https://www.sane.org/the-sane-blog/my-story/cameron-on-how-mad-are-you

Why diagnosing at a distance doesn’t help (and what to do instead)

https://www.sane.org/the-sane-blog/mental-illness/why-diagnosing-at-a-distance-doesn-t-help-and-what-to-do-instead

What you need to know about relapse in bipolar disorder

https://www.sane.org/the-sane-blog/wellbeing/what-you-need-to-know-about-relapse-in-bipolar-disorder

‘Giving Voice’ to mental illness and trauma

https://www.sane.org/the-sane-blog/wellbeing/giving-voice-to-mental-illness-and-trauma

Feeling excluded from a loved one’s recovery journey

https://www.sane.org/the-sane-blog/caring-for-others/feeling-excluded-from-a-loved-one-s-recovery-journey

You can’t ask that!

https://www.sane.org/the-sane-blog/my-story/you-cant-ask-that

Can exercise help manage symptoms of bipolar disorder?

https://www.sane.org/the-sane-blog/wellbeing/can-exercise-help-manage-symptoms-of-bipolar-disorder

Breaking down the stigma, the final barrier

https://www.sane.org/the-sane-blog/mental-illness/breaking-down-the-stigma-the-final-barrier

Behind the scenes: Leonie Newton

https://www.sane.org/the-sane-blog/wellbeing/behind-the-scenes-leonie-newton

StigmaWatch reports

To raise awareness of SANE’s StigmaWatch program, I resurrected the defunct Stigma Files blog and created a fresh template for reporting outcomes. By focusing on the issue, the result and why it mattered, I highlighted why it’s so important that media professionals make informed choices about the language and images they use and the messages they convey when reporting on mental illness and suicide.