I was approached by Tundra Interactive to work on a website rebuild for Media Super. I developed and refreshed copy across new and existing web pages for prospective members, current members and employees. This included educational content, product and compliance-related content, and promotional content. By establishing content requirements based on communications objectives, I was able to write relatable, clear, fresh and useful content in a voice that sounds distinctly Media Super.
Media Super is the industry super fund for print, media, entertainment and arts, and broader creative industries. Working closely with the content marketing manager and senior digital producer, I ensured all content was free from jargon and helped determine the likely audience for each web page. The result – a new, responsive website that will support change as the fund grows and introduces new markets.