As a freelance copywriter, I provide creative copywriting and consultancy services to makersCo, a full-service digital agency based in Melbourne. I work closely with brand account managers on campaign design, content development and marketing collateral to deliver memorable campaigns that make a meaningful impact. Regular clients include property developers, commercial and residential architects, interior designers, landscapers and urban planners.
Some of the projects I have completed for makersCo include:
I was commissioned to write, develop and revise web content for LDS Property. The company was embarking on a full website rebuild and I worked closely with the client and design team to considerably improve its appearance, functionality, search engine optimisation and core conversion pages. I created engaging and compelling copy that tells a consistent, cohesive brand story across all web pages and contact forms.
I was commissioned to draft a fresh and compelling sponsorship prospectus for Bec and George Douros, former contestants on The Block and owners of interior design company Nectaar. I created a eight page glossy brochure that combined a storytelling sensibility with multiple tiers of sponsorship options. As well as creating a brand narrative that set Nectaar apart from other design and lifestyle brands, I edited and revised all existing business communications, suggested naming and brand strategies that highlighted the key benefits of becoming a sponsor on ‘The Life We Build’ project, and ensured the lead copy and marketing themes could be easily used and shared across all social media channels.
I was commissioned to write the 25pp sales brochure and online campaign collateral for Castle Rise, a boutique development of eight luxury townhomes in Eaglemont. I created unique content and taglines for all soft launch items including EDMs, direct mail-outs, web pages, site hoarding, and social channels. I also interviewed key stakeholders, summarised the Livable Housing Design Guidelines and wrote compelling key messages for the over-50s market share targeted by the developer. I drove an overarching campaign concept of redefining both contemporary luxury and next-stage living, and championed the mainstream adoption of livable housing design principles in modern Australian residences.
On request, I created additional copy for the developer, Longevity Group Australia, for their website that highlighted their innovative thinking and human-centered approach to next-stage living for empty nesters.