As a freelance copywriter, I provide creative copywriting and consultancy services to makersCo, a full-service digital agency based in Melbourne. I work closely with brand account managers on campaign design, content development and marketing collateral to deliver memorable campaigns that make a meaningful impact. Regular clients include property developers, commercial and residential architects, interior designers, landscapers and urban planners.

Some of the projects I have completed for makersCo include:

LDS PROPERTY REBRAND

I was commissioned to write, develop and revise web content for LDS Property. The company was embarking on a full website rebuild and I worked closely with the client and design team to considerably improve its appearance, functionality, search engine optimisation and core conversion pages. I created engaging and compelling copy that tells a consistent, cohesive brand story across all web pages and contact forms.

Visit the LDS Property website

‘THE LIFE WE BUILD’ PROSPETUS

I was commissioned to draft a fresh and compelling sponsorship prospectus for Bec and George Douros, former contestants on The Block and owners of interior design company Nectaar. I created a eight page glossy brochure that combined a storytelling sensibility with multiple tiers of sponsorship options. As well as creating a brand narrative that set Nectaar apart from other design and lifestyle brands, I edited and revised all existing business communications, suggested naming and brand strategies that highlighted the key benefits of becoming a sponsor on ‘The Life We Build’ project, and ensured the lead copy and marketing themes could be easily used and shared across all social media channels.

View ‘The Life We Build’ prospectus

CASTLE RISE PROPERTY CAMPAIGN

I was commissioned to write the 25pp sales brochure and online campaign collateral for Castle Rise, a boutique development of eight luxury townhomes in Eaglemont. I created unique content and taglines for all soft launch items including EDMs, direct mail-outs, web pages, site hoarding, and social channels. I also interviewed key stakeholders, summarised the Livable Housing Design Guidelines and wrote compelling key messages for the over-50s market share targeted by the developer. I drove an overarching campaign concept of redefining both contemporary luxury and next-stage living, and championed the mainstream adoption of livable housing design principles in modern Australian residences.

On request, I created additional copy for the developer, Longevity Group Australia, for their website that highlighted their innovative thinking and human-centered approach to next-stage living for empty nesters.

View the Castle Rise sales brochure

Visit the Castle Rise website

Visit the Longevity Group Australia website