As a freelance copywriter for Grenade, I work across property, placemaking and branding campaigns to deliver unique and compelling copy with distinct messaging that can be used across print and digital mediums.
Recent projects I have completed for Grenade include:
Encore is a seven-storey strata office building on Gordon Street, Cremorne. I was commissioned by Grenade to write two separate sales brochures to take it to market. As a commercial development, Encore extends and enhances a carefully restored heritage-listed warehouse, preserving the character of Cremorne’s richly storied streets and lanes. I developed copy that centered on the idea of celebrating the suburb’s hardworking past while embracing its evolving cultural identity. By focusing on the principal points of the building’s design in the first sales brochure, and the finer details of the architecture and interiors in the second, I was able to deliver copy that cleverly referenced the name ‘Encore’ and encouraged buyers and investors alike to embrace a new stage for commercial performance.