As a freelance copywriter for Digital360, I write SEO-optimised content for a diverse range of clients to tight deadlines and exacting briefs. I use open source software to develop draft copy, SEO tech copy (meta description, title tags and article summaries), and social excerpts for Facebook, Twitter, LinkedIn and Google+. I apply business segment core keywords and long-tail business segment keywords as well as statistical data, verbal quotes and case studies. I use subheadings, tables, dot points, block quotes and evergreen tactics to break up bulky text, improve audience engagement and increase on-site conversions.

I was employed on a freelance basis for Digital360 for six months before being offered a permanent retainer agreement with the agency. I also work in-house on website development projects on an ad-hoc basis. For confidentiality reasons, I can only share certain work in my portfolio. Please contact me to find out more about my involvement with new web builds, developing brand USPs and digital content strategy.


Understanding online conveyancing and PEXA (Client:


What is a Section 27? Your jargon-free guide to early deposit release (Client:


 How much does it cost to sell a house? (Client:


Things to consider before buying off the plan (Client:


Why online conveyancing is the way of the future (Client:


Everything you need to know about the new vacant property tax in Victoria (Client:


How to compare conveyancing costs (Client:


What are the costs of conveyancing online? (Client:


What sort of equipment do I need for height safety? (Client: Australian Height Safety Services)


How to inspect and maintain roof anchor points (Client: Australian Height Safety Services)


Case study: Flinders Street Station (Client: Australian Height Safety Services)


How much does it cost to install a roof walkway system? (Client: Australian Height Safety Services)


Roof walkways provide an elevated level of safety (Client: Australian Height Safety Services)


What’s the difference between fibre and aluminium roof walkways? (Client: Australian Height Safety Services)


Safya systems – making it safe to work at heights (Client: Australian Height Safety Services)


How AHSS assisted with the Flinders Street Station redevelopment (Client: Australian Height Safety Services)


How much does it cost to install a roof access hatch? (Client: Australian Height Safety Services)


Why choose Sayfa Group? (Client: Australian Height Safety Services)


Roof safety walkways: Why and when are they required? (Client: Australian Height Safety Services)


Key benefits of roof guardrail systems (Client: Australian Height Safety Services)


Sliding roof access hatches vs. hinged roof access hatches (Client: Australian Height Safety Services)


The ultimate guide to roof anchor points (Client: Australian Height Safety Services)


How fast can an Ace Kart go? (Client: Ace Karts)


How to Plan a Corporate Event That Doesn’t Suck (Client: Ace Karts)


How to Spend 48 Hours in Melbourne (Client: Ace Karts)


5 Awesome Outdoor Date Ideas (Client: Ace Karts)


The Ultimate Melbourne Summer Bucket List (Client: Ace Karts)


Should I hire an internal business accountant? (Client: Liston Newton Advisory)


How to choose a financial advisor in Melbourne (Client: Liston Newton Advisory)


Xero vs MYOB: which will work better for your business? (Client: Liston Newton Advisory)


Choosing the right franchise accountant (Client: Liston Newton Advisory)


How much does a small business accountant cost? (Client: Liston Newton Advisory)


Take the paperwork out of your hands with a MYOB to Xero conversion (Client: Liston Newton Advisory)


Everything you need to know about fleet maintenance (Client: Sheen Group)


Top 5 questions to ask your panel beater (Client: Sheen Panel Service)


Crashed your car? Here’s your three-step action plan (Client: Sheen Panel Service)


How exactly are panel beater quotes calculated? (Client: Sheen Panel Service)


How to choose the right cash loan (Client: Club Money)


Easy cash loans for bond and rent (Client: Club Money)


What is responsible lending? (Client: Club Money)


How do free credit checks work? (Client: Club Money)


Stress-free loans for medical and dental expenses (Client: Club Money)


5 kickass female superhero costumes that aren’t ‘Wonder Woman’ (Client: Blossom Costumes)


How to host a ‘Minions’ party that is far from despicable (Client: Blossom Costumes)


How to dress like the ‘Great Gatsby’ men (Client: Blossom Costumes)


5 of the best ’90s cartoon character costumes (Client: Blossom Costumes)


What are the weight limits for wooden pallets? (Client: Plain Pallets)


Understanding Melbourne’s pallet shortage (Client: Plain Pallets)


Everything you need to know about PhotoTex Print Media (Client: Total Image Supplies)


Your Guide to Aqueous Print Media (Client: Total Image Supplies)


How to maintain your TY Solid Tyres (Client: Axis Tyres)


Switching from pneumatic to solid tyres (Client: Axis Tyres)


TY Cushion OTR Tyres (Client: Axis Tyres)


10 energy saving tips to reduce your power bills (Client: ITA Electrical)


Do you need a switchboard upgrade? (Client: ITA Electrical)


3 common electrical problems that require an electrician (Client: ITA Electrical)


Home building companies who embrace smart home technology (Client: Integrated Technologies Australia)


How much does gutter cleaning cost? (Client: Bax Gutter Solutions)


Bottled vs. bottleless coolers (Client: The Water People)