As a copywriting contractor for Digital360, I write SEO-optimised content for a diverse range of clients to tight deadlines and strategic briefs. I use open source software to develop draft copy, SEO tech copy (meta description, title tags and article summaries), and social excerpts for Facebook, Twitter, LinkedIn and Google+. I incorporate business segment core keywords and long-tail business segment keywords into all my copy as well as statistical data, verbal quotes and case studies. I use subheadings, tables, dot points, block quotes and evergreen tactics to break up bulky text, improve audience engagement, and ultimately increase on-site conversions.

I was employed on a freelance basis for Digital360 for six months before being offered a permanent retainer agreement with the agency. On an ad-hoc basis, I work in-house on new web builds. For confidentiality reasons, I can only share certain work in my portfolio. Please contact me to find out more about my involvement with web builds, developing USPs, content ideation and brand strategy.


What is a Section 27? Your jargon-free guide to early deposit release (Client:


 How much does it cost to sell a house? (Client:


Things to consider before buying off the plan (Client:


Understanding online conveyancing and PEXA (Client:


Everything you need to know about the new vacant property tax in Victoria (Client:


Why online conveyancing is the way of the future (Client:


How to compare conveyancing costs (Client:


What are the costs of conveyancing online? (Client:


How much does it cost to install a roof walkway system? (Client: Australian Height Safety Services)


How AHSS assisted with the Flinders Street Station redevelopment (Client: Australian Height Safety Services)


How to inspect and maintain roof anchor points (Client: Australian Height Safety Services)


How much does it cost to install a roof access hatch? (Client: Australian Height Safety Services)


Case study: Flinders Street Station (Client: Australian Height Safety Services)


Roof safety walkways: Why and when are they required? (Client: Australian Height Safety Services)


Key benefits of roof guardrail systems (Client: Australian Height Safety Services)


What sort of equipment do I need for height safety? (Client: Australian Height Safety Services)


How to Plan a Corporate Event That Doesn’t Suck (Client: Ace Karts)


How to Spend 48 Hours in Melbourne (Client: Ace Karts)


5 Awesome Outdoor Date Ideas (Client: Ace Karts)


The Ultimate Melbourne Summer Bucket List (Client: Ace Karts)


Xero vs MYOB: which will work better for your business? (Client: Liston Newton)


Take the paperwork out of your hands with a MYOB to Xero conversion (Client: Liston Newton)


Top 5 questions to ask your panel beater (Client: Sheen Group)


Crashed your car? Here’s your three-step action plan (Client: Sheen Group)


How exactly are panel beater quotes calculated? (Client: Sheen Group)


How to choose the right cash loan (Client: Club Money)


Easy cash loans for bond and rent (Client: Club Money)


How do free credit checks work? (Client: Club Money)


Stress-free loans for medical and dental expenses (Client: Club Money)


5 kickass female superhero costumes other than ‘Wonder Woman’ (Client: Blossom Costumes)


How to host a ‘Minions’ party that is far from despicable (Client: Blossom Costumes)


How to dress like the ‘Great Gatsby’ men (Client: Blossom Costumes)


5 of the best ’90s cartoon character costumes (Client: Blossom Costumes)


Understanding Melbourne’s pallet shortage (Client: Plain Pallets)


What are the weight limits for wooden pallets? (Client: Plain Pallets)


Everything you need to know about PhotoTex Print Media (Client: Total Image Supplies)


Your Guide to Aqueous Print Media (Client: Total Image Supplies)


How to maintain your TY Solid Tyres (Client: Axis Tyres)


Switching from pneumatic to solid tyres (Client: Axis Tyres)


TY Cushion OTR Tyres (Client: Axis Tyres)


10 energy saving tips to reduce your power bills (Client: ITA Electrical)


Do you need a switchboard upgrade? (Client: ITA Electrical)


3 common electrical problems that require an electrician (Client: ITA Electrical)


Home building companies who embrace smart home technology


How much does gutter cleaning cost? (Client: Bax Gutter Solutions)


Bottled vs. bottleless coolers (Client: The Water People)