I was approached by Melbourne’s leading local property developer, Dealcorp, to develop copy for Dealcorp’s 35 Years Brochure and Corporate Profile. By positioning the team as specialists in private property development and investment, I could call attention to standout work within the retail, residential and commercial sector. Documenting key projects over the past three decades, I highlighted how Dealcorp have pioneered modern living for multi-residential projects and delivered award-winning master-planned communities for thousands of discerning residents. I crafted individual team bios, detailed future projects in planning, and described specialised services and educational sessions for clients who want to learn more about architecture, construction, sustainability and design.
I was then contracted to write fresh copy for Dealcorp‘s website and develop new content for certain sections including News, Projects and Purchasers Guide. I used my skills in journalism to write feature stories and advertorials for print and online publications, and helped created a brand strategy for social media.