I was approached by leading public relations, corporate communications and event management agency Communications Collective to work in-house on a three month contract. The agency’s client base was rapidly growing, and I assisted with all aspects of communications from content strategy and press releases to event marketing and online brochures. A typical day involved working on integrated communications campaigns for clients including Olsen Gallery, Rob Mills Architecture, Fender Katsalidis, Cedar Woods, ICON Developments and Virgin Australia Melbourne Fashion Festival (VAMFF). I also prepared award submissions for national property funds, wrote pre-and post-event coverage for Collectivity Talks, and interviewed clients to develop tailored strategies for digital marketing activities and social media advertising. In addition, I ghostwrote content for national broadsheets including the Australian Financial Review and authored articles of my own for RUSSH Magazine.
In the wake of the coronavirus pandemic, I continued to provide freelance consultancy services to Communications Collective. I developed email communications for a diverse range of clients responding to the crisis from a business perspective and helped the team plan and execute a social media driven campaign to bring together Australia’s small business owners and encourage people to support them. Community-19 is an online directory dedicated to the industries and businesses impacted by COVID-19 that encourages Australians to tackle these challenging times together as a community.
Please note, some of the content I’ve created for Communications Collective may not yet be live or fall under a Non-Disclosure Agreement.