I was commissioned by Beauro App to develop a media launch kit for their beauty booking app, which enables users seeking last-minute beauty appointments to browse top-rated salons near them and make a booking using only their smartphone. I wrote EDMs, advertising straplines, online content, website copy, press releases, partnership tiers and service descriptions to successfully position Beauro as a game-changing hair and beauty start-up.
Within a year, Beauro’s operations had expanded from Melbourne to Sydney and I was commissioned once again to refresh existing app content and produce over 150 new business listings and service descriptions for participating salons.